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“THE MARVEL EXPERIENCE: THE WORLD’S FIRST HYPER-REALITY TOUR” ANNOUNCES NATIONAL TOUR DATES FOR GROUNDBREAKING INTERACTIVE AND IMMERSIVE DOMED ATTRACTION

STEP INTO HYPER-REALITY
Launching in Phoenix; Tickets On-Sale October 10th
Available through Ticketmaster

October 9, 2014, New York, NY – Hero Ventures, a Los Angeles-based experiential entertainment company, revealed details behind “The Marvel Experience: The World’s First Hyper-Reality Tour;” with the first four tour stops and ticket availability being announced at a press conference held today at New York Comic Con. Joining The Marvel Experience’s executive team for the announcement at the Marvel Booth was Marvel’s Chief Creative Officer, Joe Quesada.

The Marvel Experience is a first-of-its-kind, hyper-reality attraction that covers over two acres and encompasses seven colossal Domes, a life-size Avengers Quinjet, the world’s only 360-degree, 3-D stereoscopic full-Dome attraction and a state-of-the-art 4-D motion ride.

Produced by Hero Ventures Founders Rick Licht, Doug Schaer and Jason Rosen along with their partners, touring impresario Michael Cohl and PRG founder Jeremiah J. Harris, this first-ever hyper-reality touring Marvel adventure will preview in Phoenix from December 12, 2014 – January 3, 2015. The World Premiere will take place in Dallas, with a red carpet event scheduled for January 9, 2015. Promoted by Cohl’s S2BN Entertainment, the first leg of the North American tour will also feature stops in San Diego and San Francisco before heading back toward the East Coast, and will remain in each market for approximately three weeks. Future markets will be announced on a rolling basis.

As agents of S.H.I.E.L.D. in training, guests of The Marvel Experience will swing with Spider-Man, smash with Hulk, fly with Iron Man and more, all in preparation for an epic battle alongside Marvel’s biggest Super Heroes in a fight against Red Skull, M.O.D.O.K. and an army of evil Adaptoids. The Marvel Experience incorporates next-generation interactive technology including augmented reality, multi-person gaming and RFID progress tracking so you can see yourself in action. Everything happens with bleeding-edge technology and advanced computer animation. There’s nothing else like it. Not only does the audience get to join the adventure, in the end they may even become heroes themselves.

“The Marvel Experience is even more exciting than the great rock shows I have been associated with,” comments Michael Cohl, an Executive Producer of The Marvel Experience, in addition to his role as promoter.

“And with this dynamic new way to experience entertainment, you’re actually in the middle of the action from start to finish,” says Hero Ventures CEO, Rick Licht. “While I’m sure kids will eat this up, we know that there is an extensive Marvel fan base over the age of 25 – and we’ve created this event with them in mind. The grown-ups are going to absolutely love The Marvel Experience!”

“There’s so much to be excited about here and a great many elements that literally don’t exist anywhere else,” said Quesada. “Fans will love seeing iconic Marvel Super Heroes in action against the backdrop of this first ever Hyper-Reality Tour. Nothing else compares!”

Tickets for The Marvel Experience will go on sale to the general public beginning October 10th and will be available exclusively through Ticketmaster, a division of Live Nation Entertainment.

“At Ticketmaster, we work to deliver innovative ticketing and event marketing products for our clients so together we can offer their fans the best ticket buying experience. Entertainment is always about delivering the next level of great experiences and The Marvel Experience does all that and more. We are very excited to work with Hero Ventures and Marvel on this one-of-a-kind tour,” said Geoff Carns, SVP Core Clients West at Ticketmaster.

The Marvel Experience – North American Dates
[All dates, cities and venues below subject to change.]

Phoenix, Arizona Salt River Fields at Talking Stick 12/12/14–1/3/15
Dallas, Texas The Cotton Bowl at Fairpark 1/9/14–2/1/15
San Diego, California Del Mar Fairgrounds 2/7/15–2/22/15
San Francisco, California AT&T Park – LotA 2/27/15–3/22/15

For a complete list of tour dates, visit The Marvel Experience website (www.themarvelexperiencetour.com) and stay current on the latest developments through social media, including:

Facebook — www.facebook.com/MarvelExperience
Twitter — @TheMarvelExp; twitter.com/themarvelexp
Google+ — http://gplus.to/themarvelexp

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ABOUT HERO VENTURES

Headquartered in Los Angeles, California, Hero Ventures, LLC develops and produces live entertainment experiences that delight and surprise consumers through innovative technology. The Company has brought together the best creative and business minds in animation, interactive technology and the live event space to create dynamic, unparalleled productions to share with audiences around the world in unique and unprecedented ways. Governing Board members include Oscar winning film producer and co-owner of the NFL’s New York Giants, Steve Tisch; Vince McMahon’s WWE Senior Business Advisor, Basil V. DeVito, Jr.; Shamrock Holdings CEO, Stanley Gold; Guess Jeans Co-founder Maurice Marciano; Enlight Media’s David B. Miller; Parker Capital’s Junfeng Li as well as Hero Ventures’ founders Rick Licht and Doug Schaer and Partners/Executive Producers Michael Cohl of S2BN and Jere Harris of PRG. For more information, visit www.hero-ventures.com.

ABOUT MARVEL ENTERTAINMENT, LLC

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit www.marvel.com.
© 2014 MARVEL

ABOUT S2BN ENTERTAINMENT

S2BN is Michael Cohl’s diversified entertainment production and promotion company specializing in worldwide large-scale events in arenas, theatres and on film and TV. Clients have included The Rolling Stones, U2, Pink Floyd, Barbra Streisand and many others throughout the world. Current and recent productions include: Spider-Man: Turn Off the Dark, Fuerza Bruta, which is in its 7th year in NYC and touring throughout the world, Rock of Ages, now in its 6th year on Broadway, currently in Las Vegas and touring throughout the world as well as its award-winning production of Yo Gabba Gabba Live! which toured successfully 10 times throughout the United States & Canada. For additional information, visit: www.s2bnentertainment.com

ABOUT LIVE NATION ENTERTAINMENT

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation & House of Blues Concerts, LN Media and Artist Nation Management. For additional information, visit: www.livenationentertainment.com.

MEDIA CONTACTS:

Elana Weiss-Rose, Tracy Mallozzi and Molly Pross
c/o Hero Ventures
The Rose Group
Elana@therosegrp.com
Tracy@therosegrp.com
molly@therosegrp.com
(310) 280-3710