July 15, 2013 Press Releases


July 15, 2013


Hero Ventures Reveals Director for a Fully Immersive Adventure into the World of Marvel

July 15, 2013, Los Angeles, CA – Hero Ventures, a Los Angeles-based entertainment company, announced today that award-winning director, producer and writer of live-action, animation and theme park attractions Jerry Rees will be leading the creative team responsible for producing “The Marvel Experience,” an innovative, traveling attraction that affords guests the opportunity to actively participate with dozens of Marvel Entertainment’s iconic Super Heroes.

Rees has directed a record-setting 16 Disney Theme Park attractions around the world in California, Hong Kong, Florida and Paris, including winning THEA Awards for “Cinemagique” for ‘Best Attraction’, as well as “Animation Magic”, Disney’s new cruise ship attraction which won for ‘Most Innovative Use of Technology.’

Launching later this year, The Marvel Experience is, at its heart, a next-generation event that will fully immerse visitors in an entertainment experience like no other. With one original narrative tying everything together from start to finish, the story will unfold via a series of state-of-the-art multimedia technologies and interactive elements, including a 4-D motion ride, original 3-D animated features and the only commercially available Stereoscopic 360-degree full Dome projection extravaganza.

“Hero Ventures was looking for the impossible as we searched for someone to take all of the amazingly unique elements that we developed with Marvel to bring everything to life in this first-of-its-kind production. Thankfully, Jerry Rees brought a lifetime of creativity to the table and took The Marvel Experience to places well beyond our imagination,” said Rick Licht, Hero Ventures’ CEO.

“’Firsts’ have always energized me…and collaborating with like-minded, pioneering souls over the years to uncover new firsts has always been a joy,” says Jerry Rees. “This visionary project will add more firsts to the list, merging new-media immediacy, immersion and connectivity with a powerfully engaging spectacle. Hero Ventures’ choice of the iconic Marvel IP as the emotional engine and their use of a movable, multi-Dome venue to involve new audiences is inspired. The Marvel Experience will be a shining beacon on the emerging next-gen entertainment horizon and I’m honored to be a part of the project.”

Hero Ventures’ Founders Rick Licht, Doug Schaer and Jason Rosen along with partners and executive producers Michael Cohl of S2BN Entertainment and Jere Harris of PRG, have surrounded Rees with an elite creative team to bring the dynamic show to life, including: visualization studio THE THIRD FLOOR [X-Men: Days of Future Past, Edge of Tomorrow, Marvel’s Iron Man 3, Marvel’s The Avengers and Despicable Me: Minion Mayhem 3D]; scenic house, Lexington Design + Fabrication [Universal Studios, Walt Disney Imagineering, “Science Storms” at the Chicago Museum of Science and Industry]; and animation and visual effects houses, Prana Animation Studios and Rhythm and Hues Studios [X-Men: First Class, Planes, Life of Pi, Marvel’s The Incredible Hulk].

“We couldn’t be more excited about our collaboration with such a multi-talented and accomplished group, merging feature-film quality animated content with Hall of Fame quality scenic/sets in this never-before-seen production,” says Hero Ventures’ COO Doug Schaer. “We expect The Marvel Experience will absolutely redefine entertainment as we know it.”

Leading up to the tour, Hero Ventures will be updating and educating fans on the progress of tour production with the use of blog posts, social media, teaser videos, character reveals and exclusive artwork and images.

To learn more about The Marvel Experience and access the latest news on special offers, tour dates and locations, visit www.TheMarvelExperienceTour.com.

Keep up to date on all the exciting developments through the tour’s array of social channels:

Facebook — www.facebook.com/MarvelExperience
Twitter — @TheMarvelExp; twitter.com/themarvelexp
Google+ — gplus.to/themarvelexp



Headquartered in Los Angeles, California, Hero Ventures, LLC develops and produces live entertainment experiences that delight and surprise consumers through innovative technology. The Company has brought together the best creative and business minds in animation, interactive technology and the live event space to create dynamic, unparalleled productions to share with audiences around the world in unique and unprecedented ways. Governing Board members include Oscar winning film producer and co-owner of the NFL’s New York Giants, Steve Tisch; WWE Senior Business Advisor, Basil V. DeVito, Jr.; Shamrock Holdings CEO, Stanley Gold; Guess Jeans Co-founder Maurice Marciano; Enlight Media’s David B. Miller; Parker Capital’s Junfeng Li as well as Hero Ventures’ founders Rick Licht and Doug Schaer and Partners/Executive Producers Michael Cohl of S2BN and Jere Harris of PRG. For more information, visit www.hero-ventures.com.


Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit www.marvel.com. © MARVEL


THE THIRD FLOOR is a preeminent visualization company based in Los Angeles, London, Sydney and Montreal. Since 2004, the studio has helped clients on location and around the world map out the creative storytelling and technical execution for motion pictures, video games, special venue attractions, television shows and other productions by creating computer-animated blueprints, known as “previsualizations.” THE THIRD FLOOR’s feature film credits include, Edge of Tomorrow, X-Men: Days of Future Past, Godzilla, Marvel’s Thor, Marvel’s Iron Man 3, Marvel’s Thor, Marvel’s The Avengers, Maleficent and Avatar. For further information and credits, visit www.thethirdfloorinc.com.


Prana Animation Studios, Inc., and Rhythm & Hues Studios, are global production powerhouses specializing in long-form animation and award winning visual effects, with over 175 credits, multiple Academy Awards, and multiple scientific technical achievement awards. Both Prana Animation Studios and Rhythm & Hues Studios have a unique and extensive history with special venue and dome screen attractions for Universal Studios, Paramount Studios, Disney Studios and branded entertainment destinations around the world. Their digital production credits include: Visual Effects Academy Award winner Life of Pi, Planes and Planes 2, as well as X-Men: First Class and Marvel’s The Incredible Hulk.


Lexington Design + Fabrication is a full-service creative design and custom fabrication company known for its expertise in producing a wide variety of award-winning projects that require complex technical design. With over 25 years of experience creating and installing educational environments, engaging exhibits and interactives, unique architectural features and character lighting, and sophisticated custom elements for museums, theme parks, restaurant, retail, casinos, and broadcast television, Lexington has developed large-scale touring exhibitions and attractions for a wide variety of audiences including Tutankhamun and the Golden Age of the Pharaohs, Universal Studios’ Transformers, Real Pirates, Olympic Games, X Games, Nintendo, Volkswagen, plus rock shows for KISS and Queen.


Tracy Mallozzi and Molly Pross
c/o Hero Ventures
The Rose Group
(310) 280-3710


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