Rick Licht

Chief Executive Officer – Creator

As an attorney, sports agent, public company CEO and entrepreneur, Rick has been active in projects involving pro sports, the entertainment industry, comic books, licensing and branding, publishing and other creative enterprises.

Rick founded the Sports Law Department at the Beverly Hills Law Firm of Rosenfeld, Meyer & Sussman in 1992. He left to start his own practice in 1994, focusing on athletes, contract negotiation, business ventures, entertainment projects, publishing and endorsements. Sports clients included Ken Griffey, Jr., Barry Bonds, Ken Caminiti, Alex Rodriguez, Bobby Bonilla, Chris Webber, Olympic Gold Medalist Oksana Baiul, Royce Clayton, Hall of Famers Ernie Banks, Tommy Lasorda and Dave Winfield, among others.

Rick created the Official All-Star Café restaurant chain with his client Ken Griffey, Jr., Planet Hollywood and athlete partners Shaquille O’Neal, Wayne Gretzky, Joe Montana, Andre Agassi & Tiger Woods in ’95. The flagship restaurant opened in New York’s Times Square and was followed by seven more around the world. Working on private label brands with the restaurant led Rick to develop signature cereal brands for Barry Bonds, Alex Rodriguez and the Houston Astros baseball team. Rick followed this up by creating and executing Giorgio Armani’s first ever athlete endorsement deal for Alex Rodriguez while also securing a GQ Magazine cover for him, Derek Jeter and Nomar Garciaparra in support of the campaign.

Rick later formed the public company Ultimate Sports Entertainment, Inc., which transformed pro athletes into Super Heroes in retail and promotional comic books with MLB, NBA and the NFL. As CEO of this publicly traded sports and entertainment marketing firm (OTC: ULSP), he oversaw all aspects of the public company on both a creative and business level, including marketing, licensing, sales, promotions, public relations, publishing and production. Over 1,000,000 comic books were distributed of the 40+ titles published under Rick’s leadership and the company was awarded the NBA’s “Promotion of the Season” in 2003 for its Dallas Mavericks events with Wal-Mart. Rick organized athlete appearances at schools and hospitals, as well as several “Read to Achieve” literacy programs including the 2005 Miami Heat three-part bi-lingual comic book series promotions with Shaquille O’Neal, Pat Riley & Dwyane Wade. Rick created numerous sponsorships and licensing deals with the professional sports leagues and their unions, as well as McDonald’s, Pepsi, Subway, Nike, Gatorade, Nestle, Visa, MasterCard, Kellogg’s and others.

Throughout his career, Rick has utilized strong media relationships to appear on CNN, ESPN, NBC’s Today Show, Fox and dozens of TV and radio stations nationwide to promote his marketing projects, support clients and offer insights into high profile sports, legal and promotional news and events. He and his ventures have been prominently featured in numerous distinguished publications such as The New York Times, The Wall Street Journal, The Washington Post, USA Today and many more.

Rick graduated cum laude from Brandeis University in 1989 with degrees in both Philosophy & American Studies. He graduated from U.C.L.A. School of Law with a J.D. in 1992 and is a member of the California State Bar.

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